nespresso lab

Nespresso is constantly copied by (parasitic) brands, which have appropriated its capsule patent drop to steal part of its share. To recover awareness we developed a sub brand strongly focused on concept and experimentation - we named it LAB. The idea is to recover that revolutionary vision of 1970 when Nestlé created his famous machine and the unusual system of capsules.

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the white boardless

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A capsule is born in a divided land once seen through angry eyes. A coffee rises from a Holy ground where miracle has always been tested, with half Palestinian and half Israeli soils.

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molecular harmony

A taste of a good cup of Nespresso has always been enhanced with its perfect food match - a carrot cake, a salty cheese, a redberry pie. But what if we dive deep? - We remove the excess off and show the essence of how to pair a Nespresso.

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Nespresso Ristretto and sugar cane

Nespresso Arpeggio and smoked strawberry chocolate

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Nespresso Capriccio and tapioca (starch extracted from cassava plant)

behold the ordinary

People that beat George Clooney in relevance. They have been our great creative strategy for 3 years. We put a different face on Nespresso in Brazil by changing the hollywood heartthrob for real brand lovers. Below, a campaign to help breaking down the common sense of Nepresso, as just espressos coffee, by encouraging the brand's consumption in the mornings routines.